This is the first of two entries on "Master Resale Rights". This article will focus on the perspective of the buyer. What should be considered when contemplating buying master resale rights? Is it a good idea?

You may have seen information products (eBooks, reports, videos, etc.) that off an option to buy master resale rights (MRR) for the product. The general defintiion of master resale rights is that they enable you to resell the product and resell the master resale rights to others. In practice, however, "master resale rights" can mean different things, so it makes good sense to delve into the details, if provided. Some "rights" questions to consider:

  • Can you resell the product directly?
  • Can you re-brand the product?
  • Can you modify the contents of the product?
  • Do the MRR include the salesletter, images, and other marketing materials?
  • Can you give away the product for free?
  • Can you resell the MRR as well as the product itself?

In most cases, master resale rights include the sales materials, and enable you to resell or giveaway the product, and resell the MRR -- but do not allow re-branding or modifying the product itself.

Is it a good idea to buy Master Resale Rights?

The answer to this question is: maybe. It depends on a number of factors. You first need to decide what your goal will be in promoting the product. In most cases, you will have the option to promote the product via an affiliate program, by sending people to the vendor's web site. So one consideration, or goal, may be to earn the most money. Another common goal is to use the MRR to help build your own mailing list (either by selling it or giving it away).

If your goal is to maximize your earnings, you need weigh the expected sales revenue against the cost of the master resale rights. For example, suppose the MRR will cost you $47 and you will earn $7 on each sale of the product. That means you would need to sell at least 7 copies of the product in order to recoup your cost. If you don't think you can sell that many, then you are probably better promoting the product via the affiliate program (which you can usually join for no cost). Another consideration, is the potential for "one-time-offer" or back-end sales. In many cases, you would offer each buyer an offer in which they can buy the MRR themselves. Not everyone will take this offer, but some will. This can dramatically increase your earns potential. For example if 7 people buy product for $7, and two of them buy the MRR as well for $47, you have now earned $143, which is three times as much as you would have earned using the affiliate program (assuming it pays 100% commissions of $7 each). So you need to think about how many people you think will take the offer and buy the master resale rights from you. It depends on the product and prices involved, but if you think you can sell a substantial number, doing so via the MRR might earn you a lot more money. And you can build your own email list in the process, and you can earn future sales and commissions from mailing to your list.

Another thing to consider is your time and effort. If the buy the master resale rights, you have to do some work to setup a site to sell the product and MRR. Even if you can use the vendor's salesletter, you still need to integrate into your own payment methods, insert your mailing list subscription form, etc. This takes time and effort. Make sure that you can make enough sales to make the effort worth your while.

If your primary goal is list building, then buying the master resale rights is the way to go. There are two options here. You can sell the product and have buyers opt-in to your mailing list in the process, OR, you can give the product away for free if they subscribe to your list. The latter will have a higher conversion rate, as more people will go for a free offer. As such, you will build your list faster, but you won't earn any money from direct sales of the product. I chose this last option a few days ago. I bought the Master Resale Rights for List Blueprint, an eBook about list building, and I give it away for free to people who confirm their subscription to my new mailing list. Get your free copy of List Blueprint here.

In summary, buying Master Resale Rights (MRR) can be a good idea if you think you can sell a significant number of products and if you have the time and knowledge to setup a site and integrate payment methods to do so. On the other hand, if you think you can only sell a few items, then sign up for the affiliate program, it is fast an easy to get started, and usually free.

I have been doing Internet Marketing full-time for several years. Starting with SEO consulting and building from there, I now provide Internet Marketing consulting services and my own web site generate 10,000,000 page view per month.

While I have a lot of experience with SEO, PPC, conversion optimization, blogging, and more -- I have never put the effort into creating and building an email subscription list. Until now. I recently bought an eBook on the subject of email listing building and I was very impressed with the techniques revealed in the book. I am on a mission to start implementing those techniques in order to start building my own list. The mailing list is called "Internet Money", and it will cover a broad range of topics that can help you make money on the Internet. I have learned a lot in recent years, and now it is time for me to share some of that knowledge with you.

The eBook is called List Blueprint, and I was so impressed by it that I bought the rights so I can give away a copy of it to those who subscribe to Internet Money. All you have to do is subscribe and confirm your email address, and as my gift to you, you will be able to download List Blueprint absolutely free.

Click here to get your Free List Building eBook.

Or, if you prefer to pay for the eBook, you can purchase List Blueprint by clicking here.

Please fill out the form to subscribe to my new Internet Money mailing list. I quit my job two years ago to make money on the Internet full time. In the process I have learned a lot about search engine optimization, traffic generation, blogging, pay-per-click advertising, affiliate marketing, lead generation, conversion optimization, and more. My web sites currently get over 10,000,000 pages views every month. In the Internet Money mailing list, I will begin to share some of the tips and lessons that I have learned about making money on the internet. Please fill out the form below to subscribe:

First Name:
Email Address:

I hate SPAM as much as you do, and will never sell or rent your contact information to anyone else.

I have just released my first information product, a 30-page report called "Double Your PPC Profits":

I have been managing Pay-Per-Click campaigns for almost 4 years. I manage campaigns for my own web sites, and professionally for my clients. I have learned a lot in the process. I have tried and tested everything under the sun, and measured the results. I am constantly tweaking, constantly improving things. After hundreds of hours of experience and testing, I have core set of 7 powerful techniques that have a HUGE impact on profits.

For more information about the Double Your PPC Profits report, click here.

Well, Google is doing all sorts of things to generate revenue, doesn’t matter if it’s coming through wicked means. Today, Google is not limited to just one business; it holds variety of products and services that has indeed opened doors of revenue.

Relevancy for Google hardly matters, revenue comes first. So why not mix paid results with organic results. Cloak top results with sites that are Google’s allies or long term partners. We have seen Adsense themed sites cloaking the top ranking with no objective to stay in the rankings for long time but Google is hardly concerned about these sites holding top slots because Google gets money when some one clicks on those Adsense ads. It would be better to say that Google can’t disturb its Adsense allies.

Also, the spam results at the top on major keywords are definitely boosting the Adwords popularity among advertisers because they have to survive and compete in the business. What will you do if you are not getting position in SERPs despite sincere and ethical means? You have no other option but to resort to Adwords.

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Movable Type is powerful content management and blogging software application.

Movable Type (MT) is designed to enable extensive customization and extensions of the application. Creative use of the customization tools available have lead to many innovative uses of the software.

An example is the MT Forum View that I developed. This customization makes MT look and act like a discussion forum. A working example can be seen in the forum on this site. An good example of an active forum powered by MT is my Seinfeld Blog Forum, in which almost 300 forum topics have been started by visitors to the web site. Seinfeld Blog is also a good example of using MT to power both the site and the forum, enabling a truly integrated interactive web site. Almost everything on the web site has a related discussion in the forum. This approach invites visitors to comment and discuss anything and everything about the site.

Two of my other web sites use Movable Type to power a visitor-driven database, with integrated discussions. Smells Like Sour and the Blog Spam Database accept submissions from visitors as additions to the database. Visitors can then discuss each submission in the forum.

Due to the highly-flexible nature of Movable Type, there are countless other creative applications of the software. I am very interesting in learning what your needs and ideas are - perhaps I can develop a customized MT application to enhance your web presence.

For a free assessment, click here.

There are many sites on the Internet that sell web site templates. Web templates can be a cost-effective way to start a web site if you are not a web designer. Many of the web templates out there are not very well optimized for search engine optimization, however. Hiring an SEO consultant to optimize a web template would cost much more that the web template itself.

It is for these reasons that I have started a site dedicated to providing SEO Web Site Templates. I have only posted 3 templates so far, but more will follow soon. The templates, which are very similar to each other, have been specified and designed with the primary objective of being optimized for SEO. Based current SEO best practices, the layout and HTML structure are optimal for search engine rankings. Of course, you still have to fill them with good content and build links to your site -- but with a solid SEO-optimized web site template, you can be off to a great start. For more information, click here

By the way, if you like the idea but you don't find a template that meets your needs, let me know. I am open to suggestions as to general and specific "themes" for future templates.

I have started writing an eBook about blogging and SEO. "Start a Blog, Quit Your Job" is still in BETA, and I will be posted small sections of it as I complete them. In the first part of the book, I share my story about how starting a blog set me on a path towards starting a successful web business, eventually quitting my job. It is just one example of what can be accomplished when the power of SEO and blogs are combined. The second part of the book will be a step by step guide for applying the techniques and strategies that I have used, that anyone can follow to boost web traffic and rankings, and parlay that into a money-making business.

While in BETA, the eBook will be freely available in web format. Please help me out and tell me what you think. Any feedback (including pointing out typos and errors) is greatly appreciated. The BETA, work-in-progress, version of the book can be found at: Start a Blog, Quit Your Job.