Try this search on google: "gay adoption statistics". Look closely at the results. You will find dozens of hits on porn sites and "spam" sites.

Now take a look at the pages that Google cached for these sites. You will see innocent-looking pages. Someone is spoofing google.

Take a look at the first site, Now put "" into google and use the "contains the term" option to see what you get: thousands of cross-linked pages.

Try "bosh dishwasher" get to a spam site via these guys.

Try "teen smoking statistics"...

What a mess.

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In recent announcements, Six Apart has announcement that the next version of MT will be Movable Type 3.0, which is a free upgrade to the current versions. Movable Type Pro, a paid version, will follow 3.0 and will focus on features for business and organizations. MT 3.0 will include new features such as:

  • Comment registration. As a response to both comment spam and to the increased usage of Movable Type on large community sites, we'll be adding the option to restrict comments to registered users.

  • Improved comment and TrackBack management features.

  • New API hooks for plugin developers. Plugins will now be able to hook into many more pieces of Movable Type, including adding callbacks for saving and removing objects, building application methods with integration into the UI, and hooking into the publishing process. This opens up possibilities for plugins to add even more advanced functionality than they're able to do now.

  • User interface rebuilt using CSS. We've seen with TypePad that a CSS-based interface gives users very fast application response times, and gives us a flexible interface for making application-wide changes, and we want to give this same speed and flexibility to Movable Type users.

  • Support for the Atom API. We've already added Atom syndication feed support in version 2.65 of Movable Type, and we'll be adding publishing support for the API in 3.0.

The announcement also alludes to some other features to be announced later. I am particularily interested in the comment management features being added. A beta is expected in the first quarter of 2004.

In mid-November Google deployed the first major update in months, now known as the 'Florida' update. Previous updates have introduced changes to Google's scoring algorithm and adjusted spam filters - filters designed to catch sites using hidden-text, link farms, and other tricks to fool search engines. The Florida update was unique in that it introduced a filter that was not targeted at spam sites at all. It appears that the filter was targeted at over-optimized sites: sites that have been ranking very well due tried-and-true SEO techniques. The filter seemed to target mostly commercial search queries - but perhaps this is just a coincidence, because commercial web pages are among the most likely to be heavily optimized. While it remains unclear exactly what the threshold might be to get caught by this filter, the existence of this filter has been confirm solidly. Google Watch founder Daniel Brandt discovered some bugs that exposed the impact of the filters. These bugs have now been fixed, but the filter remains in place. While the filter does downgrade many less relevant sites, it also has taken many small businesses and other relevant sites with it. Pages that used to rank in the top 10 may no longer be in the top 100. Many webmasters have reported dramatic drops in traffic and sales - in the middle of the critical holiday shopping season. Here's what others are saying about the Florida Update.

For search engine optimizers (SEOs), the question is: how do we optimize pages to rank well after the Florida Update? Many webmasters have discussed the obvious choice: attempt to de-optimize pages until they no longer trigger the filter. Perhaps this is what Google wants, believing that this might level the playing field for non-optimized yet relevant web pages. If many webmasters take this approach, it will be interesting to see how this plays out.

My rankings and Google traffic have been largely unaffected by the Florida filter, for a number of reasons. First, none of my sites are in areas that are highly competitive commercial topics. Second, my SEO strategy is to target many search queries, not just a few top phrases. In November, my top 20 search queries represented less 20% of my search engine referrals. During the month, over 13,000 different queries were used to find my pages. This strategy provides insurance against events like the Florida filter and it is also a quicker, less expensive approach to generating search engine traffic.

My post-Florida recommendation is combination of the above two approachs. If you have been hit hard by the filter, start stepping down your optimization - but do it in baby steps, waiting to see if the change affect the search results. At the same time, starting adding pages to your site, targetting sub-topics, thus increasing your referral base. I know that's not a miracle cure for those who have been hit hard, but it is a proven strategy that works well for me.

I believe that all profitable companies should donate a portion of profits to charity. If all companies, large and small, did so it would make an enormous difference in the world.

As I have been earning some money from my various web sites, I decided recently to give back by sponsoring a child. Hama is a 9 year-old boy from Niger, West Africa.

Now that I have started Mark Carey Consulting Inc., I plan to donate 10% of profits to charitable causes. I am interested in any and all feedback about what those causes should be. Please post your thoughts in the discussion for this page.

Blogging for business is growing trend. There are many benefits of managers and employees keeping weblogs.

Both public and company-private blogs can be beneficial in there own ways.

Public business blogs (published on the Internet) show the human face of your company. You are your employees. Your employees are your web site. It common policy that only PR is allowed to speak for the company. Customers hate this, and they are tired of scripted statements and press releases that are nothing more than "fake news articles". They want to learn about your company from real people in real voices. Employee blogs, especially with integrated discussions, can be a great way show the people behind the company - and increase customer loyalty as a result. It can also be an effective way to improve search engine rankings and traffic.

Private, intra-company blogs are valuable for knowledge management. Employees record information about current projects, lessons learned, best practices, etc. This type of information usually exists only in the minds of employees. Blogs provide an engaging way to record that knowledge in a searchable repository, which can be used to improve company operations, policies, and processes.

I can help your company develop a blogging for business strategy that matches your goals. For a free assessment, click here.