Price: $45.16 as of 11/24/2009 14:45 EST
Availability: Usually ships in 1-2 business days
Binding: Paperback
Dewey Decimal Number: 658.8720285536
EAN: 9780470152522
Edition: Pap/Dig
ISBN: 0470152524
Label: For Dummies
Manufacturer: For Dummies
Number Of Items: 1
Number Of Pages: 408
Publication Date: September 11, 2007
Publisher: For Dummies
Studio: For Dummies
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Editorial Review:
Product Description:
- AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues
- This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching!
- Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools
- Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software
Average Rating: 
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This book, as for all the books for dummies is very informative and helpful. I do a lot of SEO and manage several ad words campaigns. This book is one of my favorite reference materials!
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Very good advice not just on Adwords but some very good tips on internet marketing. Five stars on key words and how to test them until you get the lowest price per click. Also very good coverage on how to word an Adword. And a lot of good tips on how to analyze the demand for a product. Very important. Why try to sell it if very few people want it?
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very useful book! i learned quite a bit & have been making a steady income by implementing some of the tactics talked about in this book. very simple to understand and implement.
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Howie, I wanted to thank you for compiling such complex information in a format that is fun and easy to read. When I began educating myself about Ad Words I had Zero knowledge about the subject. I own an e-commerce business and wanted to take the business to the next level and decided Ad Words was part of this equation. After completing your book, I can now have intelligent conversations with professionals within the Ad Words world which has allowed me to learn more and motivated me to begin my own Ad Word campaigns. Thanks and keep up the good work! Entrepreneur in Arizona.
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The book is great!!! If you really want to understand about Google Adwords I recommend it!!!
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