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While it does start from scratch assuming you know nothing, I found that this book was the most helpful in filling in the gaps of what I already knew. Super easy to understand and I sat with it open next to me as I went through my site during certain sections.
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if you have a website & are running it yourself, you have to get this book, or you'll be in the lower recesses of the internet world forever. highly recommended.
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The Dummies series are great for helping people make an initial attempt and develop some basic skills needed to succeed. This book is no different.
The content is well organized and walks the reader through the process both conceptually and also with specific examples. I appreciated the reasonable pace and the way the author didn't assume a wide breadth of previous knowledge on the subject.
If this is your first attempt at SEO, this is a great book to hold your hand.
If you've been working on SEO for a while but with limited results, you may be happier getting a book that's a bit more advanced...
Maybe someone could write a book called Optimizing Search Engine Optimization!
-William
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A bit repeatative at times and a bit dumb not but once, but hey, afterall it's a book for Dummies :-)
I am still reading the book, and I can say that for someone with very little working and theoretical knowledge of SEO, this is probably the best start you could have.
The world of SEO is huge and you wouldn't want a book to clutter you with emmense amounts of detailed technicalities because it would probably be overwhelming, so what's the point?
Read this at ease - there is still an enormous amount of info in this book to get you started and broaden your horizons as far as SEO is concerned.
Good luck! :-)
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This book is loaded with tips and tricks to help you meet your internet marketing goals. I've read & used most of the SEO books out there and this one still impressed me with its unique advice.
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