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Binding: Paperback
Dewey Decimal Number: 658.872
EAN: 9780470487624
ISBN: 0470487623
Label: For Dummies
Manufacturer: For Dummies
Number Of Items: 1
Number Of Pages: 312
Publication Date: November 02, 2009
Publisher: For Dummies
Studio: For Dummies
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Editorial Review:
Product Description:
Discover how to leverage the power of the Facebook community to achieve your business marketing goals
Facebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can market and promote their brand, products, or services via the network's built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications. This insightful resource focuses on the strategies, tactics, and techniques necessary to lead your organization into the world of Facebook marketing.
Packed with vital real-world case studies, the book serves as a must-have guide for the most reliable, responsible, and ethical business and marketing practices with Facebook. - A helpful reference that discusses essential strategies, tactics, and techniques for excelling in the world of Facebook marketing
- Examines setting up a business profile page, hosting an event on Facebook, and tracking your return-on-investment
- Shares strategies for successful Facebook advertising campaigns
- Demonstrates how to create widgets and Facebook applications
Face it: this essential book contains everything you need to know for your foray into Facebook marketing.
Average Rating: 
Rating: -
This book is short on plot, long on value. Immediately got paid back 3x the cost of the book via the included $50 Facebook Ads credit. This excellent primer is suitable for a range of readers from the FB-curious newbie to the seasoned marketeer seeking to leverage every facet of the Facebook service.
Unlike other books on this topic, these authors go beyond the platform capabilities for marketing via Facebook, and do a particularly good job of providing much-needed social context about Facebook norms, and do so with good humor. By providing simple guidelines, and "Do's and Dont's", this book can save marketers from themselves and unintended backlash from their communities of interest.
The Dummies format makes finding useful bits easy - the TOC and indices are quite good. Like all books about online applications, certain page views are rapidly obsoleted, though in this case, the same social media marketing principals will apply, even as the Facebook platform evolves.
Overall, a very helpful volume that I will reference ongoing, and will keep paying returns well beyond the $50 credit. Suggest the next edition include an electronic format (Kindle or included disc) to make it easier to access links referenced in the print version.
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