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Binding: Paperback
Dewey Decimal Number: 658.872
EAN: 9780471754947
ISBN: 0471754943
Label: For Dummies
Manufacturer: For Dummies
Number Of Items: 1
Number Of Pages: 384
Publication Date: February 06, 2006
Publisher: For Dummies
Studio: For Dummies
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Editorial Review:
Product Description:
Plan and launch your PPC campaign and keep track of its progress
If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.
Discover how to - Use the right keywords to trigger your ads
- Figure your breakeven point
- Write ads that reach your customers
- Calculate return on investment
- Use geo targeting
- Track your ad results
Average Rating: 
Rating:  -
Unfortunately the information in this book is outdated. The world of the Internet chages so quickly it is difficult to get a book to market with current information in a timely fashion.
Rating: -
If you're completely new to PPC and SEM, then you may well find some introductory value to the concepts and underpinnings of web advertising. It's certainly well written from that perspective, including 'Advertising 101' issues such as measuring your ROI. You're certainly not going to become a PPC master from this book alone, though obviously most Dummies books are not meant to do that.
The broader problem is that this was published in 2006 and the Internet landscape has changed considerably since then. PPC/SEM is significantly more competitive, and the strategies for getting your ads in front of customers have gone beyond keyword suggestion tools and building landing pages - and also become much more expensive. I'd be interested in seeing a revised version of this book for the 2010 SEM market.
Rating:  -
I had purchased this book only because I highly enjoyed the another Peter Kent's volume: Search Engine Optimization For Dummies (For Dummies (Computer/Tech))
Important to say, that at the time I bought this book, in my shelf sits more than 10 books on this topic and I run PPC campaigns for 5 years already. And the book with a title DUMMIES - if written by such author as Kent, are invaluable. There are gems gems gems inside! Sadly, that a real "dummy" will definitely miss them, and in contrast, those who might get a lot from those gems - experienced PPC warriors like me - will just avoid book, because of the title.
And here is what I need, to say. As you probably know, that Dummies books are usually annoyingly full of screenshots of how to make so commonsense things, like I wonder sometimes, why they do not force the author teach how to switch on the computer, before move to cover PPC or SEO topics.
And here is where this authors genius steps in.
- Thank you to Peter, that he avoided to copy paste half of Google Help menu, I can imagine, his fight with dummies staff on a topic.
- Book in fact is 3:1 in or 4:1 - it covers a topics what hardly are covered in other books on topic - like landing page optimization, website usability and even website branding and positioning - in context of PPC! All those pearls are thrown to readers under 'dummy" title, which I consider unfair to author.
Anyway, there is one of the best book as for experienced and same for dummies.
Rating: -
This book is more targeted to get you up and running with starting a Pay Per Click campaign. This book spends alot of time with just setting up accounts with Google, Yahoo and MSN.
This is not a book if you have already PPC campaigns running. I would recommend a more advanced book.
Rating:  -
I honestly didn't finish reading it. I say save your money and Google PPC.
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