Binding: Hardcover
Dewey Decimal Number: 659.2
EAN: 9780805836035
ISBN: 0805836039
Label: Lawrence Erlbaum
Manufacturer: Lawrence Erlbaum
Number Of Items: 1
Number Of Pages: 368
Publication Date: October 01, 2001
Publisher: Lawrence Erlbaum
Sales Rank: 1147842
Studio: Lawrence Erlbaum
Related Items:
Editorial Review:
Product Description:
A casebook approach to studying crisis communications means learning from the actions of those who have experienced crises. What did they expect? What actually happened? Were they prepared? What were their strategies? What were their challenges, pressures, and problems? Were the news media adversarial or supportive? If they had to do it again, what would they do differently? These and other questions are answered in the case studies of this second edition. Presenting organizational and individual problems that may become crises and the communication responses to these situations, this revision of Fearn-Banks' very successful text: * presents crisis communication theory, including a critique of the communications of White Star Lines after its Titanic sank on its maiden voyage; * describes ways of determining the most likely and most damaging crises that may strike an organization; * centers on causes of crisis--rumor, 'gotcha' television news and the non-expert expert, and crises caused by the news media; * gets into the 21st century and cyberspace-caused crises, including mini-cases of rogue Web sites and e-mail rumors; * explains how to communicate with the news media, lawyers, internal publics or audiences, and external publics; and * includes narrated case studies illustrating how spokespersons and managers used communication in several kinds of crises.
The text is supplemented by a workbook, enabling students to test their knowledge and develop their skills. Written as a primer for crisis communications, public relations, and communications management, Crisis Communications serves as an essential resource in the practice of public relations and corporate communications.
Customer Reviews
Average Rating: 
Rating: - Great Textbook for Advanced PR Class
I used this book for an Advanced Public Relations course in my senior of college. I have nothing but great things to say about it. The cases presented are pertinent and helpful for applying public relations concepts to real-world situations. The wide of array of topics is also helpful. From cases like the well-known Tylenol and cyanide case from the 1980's, which is usually a focus of at least one Introductory Public Relations lecture, to ones I had never heard of such as the 1994 Cal State Northridge Earthquake (I was 9 years so I do not remember the media coverage).
Crisis communication is at the center of most public relations courses. This book,Crisis Communications: A Casebook Approach (Lea's Communication Series)is by far one of the most beneficial textbooks used for any of the college courses I have taken. It is easy-to-read which helps in understanding the concepts that are highlighted in each case. Cases from this book are also memorable, which I cannot say for books that I have encountered past with similar content outlintes or table of contents.
I recommend this book to any professor of communication and to students. It contains relevant material on crisis communication, basic PR functions and also touches on some ethical issues. I would also suggest it to new PR professionals (specifically, recent college graduates). I think if this book was not part of someone's college textbook collection, then it ought to be. It is extremely useful and I could not be more enthused ... Read More
Rating: - Crisis communication a case approach review
I'm teaching a crisis communication course as a second term public relations course. Finding this text was a gift from the author. The front part of the text covers the crisis communication literature/theories and the second part has very well-developed case studies. It is up-to-date and well written. My students rave about the text. Most read the text completely and then are going back to each chapter as we move through the term. Since my students are required to produce case study evaluations they find the examples in the text to be a good model. Students say this book is a "keeper."
Rating: - Great book!
This is one of my required textbooks for a class on Crisis Management. It is very informative and easy to read. The information is well organized, and the case studies tie the main points together very well.
Rating: - An Excellent Overview of How PR Crises Are Handled
I anticipated that reading a book about my profession would be rather dry, but was actually quite riveted by this book. It goes into excellent detail about the way a wide variety of crises are handled and offers common sense and explicit guidlines about how to deal with crisis communications.
Such a variety are included that it is likely to cover an area familiar to any PR professional.
She includes detailed interviews with those in charge of dealing with the media and several crisis communications plans. From NIKE to the postal service shootings, the book takes an inside look at how different PR professionals reacted to the variety of circumstances.
It is always useful to look closely at what others in your business are doing and this book does an excellent job of conveying that. This book consolidated many things I knew but had not put together completely.
Browse for similar items by category:
|