List Price: $39.99You Pay Only: $35.99 You Save: $4.00 (10%)Prices subject to change.
Availability: Usually ships in 24 hours
Binding: Paperback
Dewey Decimal Number: 070.41
EAN: 9780813810799
ISBN: 0813810795
Label: Wiley-Blackwell
Manufacturer: Wiley-Blackwell
Number Of Items: 1
Number Of Pages: 200
Publication Date: March 28, 2003
Publisher: Wiley-Blackwell
Release Date: March 13, 2003
Sales Rank: 207977
Studio: Wiley-Blackwell
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Editorial Review:
Product Description:
Packed with specific how-tos, examples and illustrations, The Editor in Chief vividly presents the guiding principles of editorial management. Authors Patterson and Patterson combine their extensive publishing and management expertise to update and enrich this best selling text, providing help and insight to future and present journalists working in the editorial department of a magazine.
New to this edition is a chapter on one of the most popular and fastest growing areas of magazine publishing - online publishing. Readers will learn about e-zines, and online editions of printing magazines:
* Launching
* Funding
* Organizing a staff
* Increasing readership
Aimed at students interested in careers as magazine editors and at novice working editors seeking to produce better magazines, The Editor in Chief, 2nd Edition prepares budding professionals for the arduous, but rewarding, task of magazine management
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