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It is most thought provoking and really interesting could not let it down. I learned a lot from it.
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Reading Gladwell's book left me with some interesting ideas to ponder from the magic of "word of mouth" to the personalities behind successful ventures. I found his assertion that Paul Revere went down in history as the famous midnight rider instead of, and not along with, William Dawes who also galloped by to warn of the impending arrival of the British. He says everyone knew Revere, respected, and liked him. Dawes was an ordinary man, while Revere had charisma. Likewise, the author of a novel that achieved quite a large measure of success was due in part, a large part, to the author being part actor, part storyteller, the kind who draws people to their book talks and signings and sends them out to tell about it. Word of mouth is a big thing in this book and the author maintains that it can fuel enormous growth in a product's sales. I found it interesting to read how small changes can have a huge impact on overall change. I knew it, but needed it pointed out again. One example showed how the simple act of not allowing graffiti, but painting over it as soon as it appears, reduced crime in a major city. He also addresses the correlation between depression, smoking, and teen suicide. An interesting read, I also liked his book, Outliers.
Eunice Boeve, author of Ride a Shadowed Trail
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I enjoyed reading the book! This is my third Malcolm Gladwell book and I still find him entertaining.
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Loved this book! I'm a dreamer and a thinker, but I wanted to know how things get moving and become viral or global. Gladwell was perfect in putting it together for me. Easy to read and fast paced.
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I have really enjoyed reading this book so far. It has great insight on how the unexplainable things in life work.
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