List Price: $19.98You Pay Only: $17.99 You Save: $1.99 (10%)Prices subject to change.
Availability: Usually ships in 24 hours
Aspect Ratio: 1.33:1
Audience Rating: PG-13 (Parental Guidance Suggested)
Binding: DVD
Brand: Warner Brothers
EAN: 0794043121470
Format: Color, Dolby, DVD-Video, Full Screen, Widescreen, NTSC
Label: New Line Cinema
Manufacturer: New Line Cinema
Number Of Items: 1
Publisher: New Line Cinema
Region Code: 1
Release Date: June 17, 2008
Running Time: 102 minutes
Sales Rank: 4445
Studio: New Line Cinema
Theatrical Release Date: February 22, 2008
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Editorial Review:
Product Description:
Music-video-director-turned-auteur Michel Gondry continues to charm with his low-tech offering BE KIND REWIND. Set in dreary Passaic New Jersey the comedy centers on two of the town's residents: trouble-making Jerry (Jack Black) and well-meaning Mike (Mos Def). Mike works in a video store in an age where the VHS is long dead but the store's owner Mr. Fletcher (Danny Glover) doesn't seem to be in any hurry to change. When Mr. Fletcher leaves town for a trip he entrusts his store to Mike with one piece of advice: don't let Jerry in the store. But after some mischief Jerry returns to the store in a strange state. Not only is he weirder than usual but he's also magnetized which causes the entire store's stock to be erased. In order to keep the struggling business afloat Mike and Jerry begin remaking the films in the store one by one. Their hilariously low-budget versions of films such as GHOSTBUSTERS and RUSH HOUR 2 soon begin to draw attention and business to the store but that creates a whole new set of problems for the pair. Though Gondry's three previous fiction films--HUMAN NATURE ETERNAL SUNSHINE OF THE SPOTLESS MIND and THE SCIENCE OF SLEEP--were all essentially love stories BE KIND REWIND captures another kind of romance. Both the writer-director and his characters are in love with the cinematic medium itself and their devotion shows. BE KIND REWIND doesn't reach the heights of ETERNAL SUNSHINE but it doesn't seem to be aiming for that genius. This is simply a hilarious comedy fun for film fans of all stripes which celebrates the sheer joy of watching and making films.System Requirements:Running Time: 101 minutesFormat: DVD MOVIE Genre: COMEDY/BUDDY FILMS Rating: PG-13 UPC: 794043121470 Manufacturer No: 1000038873
Amazon.com:
A daffy, adorable, and very funny celebration of DIY spirit, Be Kind Rewind stars Mos Def (The Hitchhiker's Guide to the Galaxy) as Mike, a clerk at a failing video store in a rundown New Jersey neighborhood. When his friend Jerry (Jack Black), who's been magnetized in a power station accident, wipes all of the videotapes blank, the two of them decide to recreate the movies themselves rather than face the store's owner (Danny Glover). The pure charm of Be Kind Rewind can't be captured in that spare plot synopsis. The blend of the movie's great cast (which also includes Mia Farrow, Melonie Diaz of American Son, and Sigourney Weaver) and pitch-perfect writing and direction from writer-director Michel Gondry (director of Eternal Sunshine of the Spotless Mind, writer-director of The Science of Sleep) culminates in a truly delightful movie--sweet without being saccharine, richly comic without irony or sarcasm (which, given the presence of Black, is surprising), sentimental without losing sight of the hard edges of life. Mos Def turns in a standout performance, deeply sympathetic without a moment of grandstanding. An absolutely winning film. --Bret Fetzer
Customer Reviews
Average Rating: 
Rating:  - different from what i thought it would be
the trailer makes this movie look like a jake black free for all comedy. i am not a big fan of j. black but i was looking for a stupid movie to enjoy while a little drunk. i really enjoy mos def's character in 16 blocks so i was happy to see him in something different. my problem with this movie is that its actually a warm felt movie with a different plot and very moving performances. it was a good movie just different from what the trailer looks like
Rating: - A nice homage to filmmaking.
I got this film on Blu-ray and decided to review it. Be Kind Rewind was an unusual film directed by Michael Gondry, the French director who made a couple of music videos for artists like Bjork so he has a certain style and visual flair which he also uses in his films, he is very creative and talented and definitely has an eye for a great setup or a memorable scene. The film was about these workers in the local VHS rental store called Be Kind Rewind, one day the local weirdo Jerry played by Jack Black tries to sabotage the small electric company relay station across the way and gets himself magnetised, he manages to wipe all the VHS tapes in the store. This off course causes alot of problems since all the rental tapes are now blank and the store can't operate. The store owner Mr. Flatcher (Danny Glover) went away for a while on a recon mission so it's up to Mike (Mos Def) and Jerry to make a plan so they don't lose their customers. Then Jerry comes up with the ridiculous idea of remaking shorter versions of the flicks with them as the leads, since Mike is desperate to not lose his job or his promise to the store owner he goes along with Jerry's idea. The store is located in a rundown part of the city in Passaic, NJ suggested as the birthplace of "Fats" a legendary jazz musician, the employees also have to save the building and this is where the community joins in and a lot of the locals become extras in the film and it takes off to point the movie lawyers put a stop to proceedings.
During ... Read More
Rating:  - Sophomoric silliness
There's a time for improbable plots, dressing up in wild costumes, bad boy (but not too bad) pranks, and feel-good endings. This amusing flick suits those times.
Plot elements work together nicely. Although goofiness takes center stage through nearly the whole movie, a more serious plot provides background and contrast. It's the little guy up against the big bad system, under attack from every direction - including a hard-edged incursion by Sigourney Weaver, recycling her heartless Katharine Parker role.
I saw this as an in-flight movie on ten-hour trip. It suited the more sleep-deprived moments of that flight quite nicely and, since the flight's entertainment was free, it was worth every penny to see it.
-- wiredweird
Rating: - If only the entire movie had been sweded...
I had enormously high hopes for `Be Kind Rewind'; the premise, the actors, the whole concept behind this film just looked like prime comedic entertainment. Sadly, `Be Kind Rewind' doesn't deliver as solidly as it could, and should have. It has its moments, and they are great when they actually happen, but I found that the film tried too hard to deliver sentiment and in the end wound up sacrificing the comedy.
In other words; there are large segments of this film that are downright boring.
The film follows two friends, Mike and Jerry, as they try and recreate popular films with their handheld camera and neighborhood friends. The reason for this is that Mike was left in charge of a video store, and Jerry, his best friend, accidentally erased all the videos when he got himself magnetized. In fear of losing business for his boss Elroy, who is already fighting the town to keep his store, Mike and Jerry decide the only way to save the video store is to make fakes (sweded). The movies are shorter, rougher and completely ridiculous, but they are a major break from the norm and become a local phenomenon.
When the cast is amerced in the filmmaking process the film is outright perfection. Their recreation of `Ghostbusters' is a total laugh riot, and the sporadic clips of remade films like `Boyz N the Hood' and `Rush Hour II' are brilliantly staged and captured. The concept around each films creation is flawlessly entertaining, and the actors all have so much fun doing ... Read More
Rating:  - Ok movie, but a crappy ending
Jack Black and whatshis face star in a movie about a small Harlem video store that hires out VHS videos only. Danny Glover plays the owner who goes away to check out competition and leaves whatshisname in charge. On his way out he tells him to not let Jack Blacks character into the store while he's gone cause he destroys everything he touches.
However whatshisname doesn't get the message clearly and lets Jack Black in. Jack has a crazy idea that nuclear power should be stopped and goes out to try and destroy the power plant but only ends up electrocutes and becomes magnetic.
While magnetic, he walks past all the videos and erases them. So him and whatshis face come up with an idea to re-make the movies themselves, they call Sweeded or something, and it becomes a small hit with the locals who are demanding more and more of these remakes.
The story sounds like it could have been great, but the ending of this movie just does not pay off, not for me anyway, I thought this whole idea could have been something great if they had some better ideas. But it just seems to rush from amateur movies to a plot in the end that I thought could have been re-written a lot better.
At most i'd recommend you rent this, or do the torrenty thing, but even if you wait for it to be on tv, i dont think you will kick yourself thinking you missed something you wish you'd seen when it came out.
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