Blogging for business is growing trend. There are many benefits of managers and employees keeping weblogs.
Both public and company-private blogs can be beneficial in there own ways.
Public business blogs (published on the Internet) show the human face of your company. You are your employees. Your employees are your web site. It common policy that only PR is allowed to speak for the company. Customers hate this, and they are tired of scripted statements and press releases that are nothing more than "fake news articles". They want to learn about your company from real people in real voices. Employee blogs, especially with integrated discussions, can be a great way show the people behind the company - and increase customer loyalty as a result. It can also be an effective way to improve search engine rankings and traffic.
Private, intra-company blogs are valuable for knowledge management. Employees record information about current projects, lessons learned, best practices, etc. This type of information usually exists only in the minds of employees. Blogs provide an engaging way to record that knowledge in a searchable repository, which can be used to improve company operations, policies, and processes.
I can help your company develop a blogging for business strategy that matches your goals. For a free assessment, click here.
Comments (17)
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Posted by Rahmat | October 21, 2005 1:29 AM
Posted on October 21, 2005 01:29
My Little Giraffe store just started a baby blog last week. We're taking Dave Taylor's and Brad Fallon's Blogging for Business Telecourse, and it's just been invaluable so far.
Blogging is definitely going to be one of the primary ways we create community and build relationships with our customers. We are planning on having two blogs, one a very open and interactive general parenting and babies blog, the other one a more tightly focused company blog for our baby blankets site, which we will use as a venue to interact and keep in touch with our customers.
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Posted on January 20, 2006 17:52
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