GG agrees with a member who suggests that people relax and be patient. Link to quote
Wise words, Visi..
GG comments that the -mc data center is "not in regular rotation" yet. Link to quote
steveb, I don't think -mc is in regular rotation yet. I wouldn't consider it important until it's been in regular rotation a while.
GG says he will be offline for a while. Link to quote
btw, I'm doing errands today, so I'll be in and out of the house. I'll be checking in from time to time though.
GG says how to provide feedback on the index. Link to quote
webmaster [at] google.com or the spam report form. Either way, use the keyword "floridaupdate" so we can pick out reports.
GG reminds members that he has asked for specific feedback on search queries. Link to quote
Hey, I put out a call for people to contact us with specific searches if they think they are worse..
For the first time, GG puts a time frame on the update, 3-4 days. Link to quote
TravelMan, I think this update should happen over a slightly shorter timeframe, so most data should be incorporated within 3-4 days I would guess. Bear in mind that this forum has webmasters, SEOs, and a few blackhats (what Google would call spammers), so weigh every comment and consider the source.
Okay, it seems like we're well into the "sky is falling, imminent death of Google predicted" stage. I'm going to get some breakfast--I'm starving--and will check back in afterwards and throughout the day today.
GG compares the update thread to a radio call in show. Link to quote
Napoleon, the example that you sent already had an amazon page in the earlier results?
peterdaly, much appreciated. It's like a telephone survey on a local news station--only people who feel very strongly tend to call in. So we do take self-selection into account.
GG summarizes his thoughts on the feedback so far for this update. Link to quote
UK Web Guy, so far I've seen several posts both on this forum and on the supporter's forum that say quality is better, including from a few people I've argued to high heaven with before. I've also seen quite a few people say that they've dropped in rankings. I'm happy to take specific reports--use the keyword floridaupdate in email to webmaster [at] google.com or via the spamreport web form. So I'm judging things from a lot of different areas. After we'll through the "sky is falling" stage of the update, I'll still be here looking for specifics, feedback, constructive suggestions, etc.
GG replies to a member's comment that the update thread is moving fast. Link to quote
Hey Macro, if you joined on July 31st, you should have seen some of the old updates--multiple threads going on, it was a little like a mosh pit. I'll ask around about the UK data..
GG replies to a member's comment (which seems to have been removed from the forum). Link to quote
dawlish, I got plenty of results for that search?
GG replies to a member who suggests that webmasters who have fallen should ask themselves if they deserve their former (high) rankings. GG's reply may be interpreted as lending credence to the theory that this update addresses sites that are "over-optimized". Link to quote
That's going to be a hard wake-up call for a lot of people, Chicago. The people who urge to move to more blackhat and throwaway domains are running in the wrong direction. That's their right though.
GG replies to a member. Link to quote
"It is fun to be back in the update mosh pit with GoogleGuy again."
It's fun to have an update I can spell.
Off to find some, um, maybe Blink 182? to quietly mosh to..
In response to question about whether the update is complete, GG posts this vague response. It can be interpreted in many ways. One way to interpret it is that Google has completed the update as planned, but may make futher tweaks or changes based on the feedback from the forums and other sources. Link to quote
thepast, textex, we always reserve the right to improve our algorithms. So the rankings for a query can always change at any time if we think that we've got a better way to score or rank sites for queries. That said, it's always a good idea to take a walk around the lake and give an update a couple days to settle. Sorry that I can't really give more guidance for the future than that, but in a sense there's always more filters and data waiting to be added; it's more a matter of how and when we roll out quality improvements and pull in new data.
GG asks members to clarify whether their sites have been dropped completely from the index, or whether they are just ranking very low. This may suggest that some major scoring algo changes (and/or spam filters) are a part of this update. Link to quote
People post that they're dropped need to distinguish whether they just aren't where they expect for the keywords that they monitor. For example, if your domain shows up at all for
then you haven't been dropped.
GG reposnds to complaints about the update. Link to quote
Anyone who has specifics should send them via normal channels (email, spam report) with the keyword "floridaupdate". Thank heavens florida is easier to spell than, Esmeralda? Did I spell that right?
Napoleon, I'm not seeing that, but if you send specifics I'll ask around. Several people have said that things look better; some people have noted that their sites have dropped. In any update, some people won't like it and some people will.
No idea what he's talking about here. Link to quote
Nah, I was up late last night, so it already feels like dawn.
How about, I dunno, a moon pie eating contest? (Maybe NickW can't get moon pies where he is..)
GG weighs in on a debate about whether is such a thing as spam. Link to quote
LogicMan, it does seem like we're crossing into the "sky is falling" stage of the update.
I'm happy for anyone to define spam anyway they want, or even to claim that it doesn't exist. I think Google has some pretty clear examples of what we consider spam in our quality guidelines, and people who think that there is no such thing as spam should still be aware of our quality guidelines.
Personally, I find GG's first comment below very interesting. The comment that he is replying does not contain any complaints about the update. The member expressed an opinion that this is a "smart" update, that seems to consider the context of the search query better. The member also noted that new spam filters seem to be in place. Finally, the member wonders whether technology from the Applied Sematics acquistion is a part of this update. To this GG says "I respect your opinion". Hmmm... Link to quote
Chicago, we've jousted a lot about AdWords and other stuff in the past, so I respect your opinion.
superscript, I happen to agree with you. I think that there's such a thing as spam, and it lies outside our quality guidelines. Other people on this forum disagree or have their own opinion.
GG confirms that he used the term "whitehats" to refer to webmasters who abide by Google guidelines. Link to quote
Actually, I thought that's what you did mean, but I apologize if I misunderstood.
To me, whitehats stay on this side of our quality guidelines at http://www.google.com/webmasters/guidelines.html#quality and blackhats are willing to go to the other side.
GG reponds to a member's suggestion that Google does not like search engine optimizers. Link to quote
"If you optimize, you are gaming google, and regardless of what some might say, G hates it."
I disagree, NickW. There are tons of ways (adding site maps, making sure that you have static instead of dynamic links, etc.) to optimize your site that *every* search engine would appreciate because it makes a site easier to crawl.
GG responds to comments that index pages have gone missing from the new index. Link to quote
johnnydequino, most likely is that the page was down when we tried to crawl it. That just takes times. Scoring changes can affect rankings, so I normally do a search like
to see if we have pages from that domain. Last thing that affects only a tiny number of people is that we respond to complaints about sites, so if a site is outside our quality guidelines (e.g. cloaking, sneaky redirects) then that can cause problems.
More Traffic Please, I'm not going to speculate on what the future holds, other than we're always going to be working to find ways to make search more relevant. One of the best posts I've seen about good ways to build sites is Brett's "how to build a site in 12 months" post.
GG says to send specific feedback on the update to webmaster [at] google.com or via a spam report. Link to quote
Yidaki, I love hanging out here. If people want to talk specifics, they have to send feedback directly though. I'll be listening on those channels as we discuss in here too.
GoogleGuy hints that this update may have addressed some spam issues. Link to quote
superscript, any update is going to make some people mad and some people happy. And everyone's going to have different (but strong) opinions about it. You and several other people have noticed that whitehats are doing better in this update. But any time that we change our data or algorithms, some people won't like it and some people will.
GG comments on the Florida update, the first major update in some time. Link to quote
"I can see some change on www-ex, very pleased to report that on this datacentre one of my blatantly spamming competitors appears to have been dropped - woohoo!"
"If this is a new set of results, as opposed to a rollback, then mirror-merchants and keyword-in-link are deader 'n disco..."
Hey everyone, we're always looking for ways to improve the quality of our rankings and algorithms. I'll post more over the next few days--just wanted to let people know that I'll be around. If you have feedback about the update, there's a couple ways to get feedback to me: email to webmaster [at] google.com or you can also use the webform at
If you do want to send feedback/comments, please include the keyword "floridaupdate" (all one word) so that we can pull out just that feedback. It would help to include your WebmasterWorld nickname if you have one and the datacenter that you do/don't see results at.