Google Forum

Double Your Adwords Profits in 7 minutes!


$7 Secrets
People are making thousands of dollars using the techniques and scripts included with this popular report. And it costs only $7! [Read more...]

AdWords Secrets
Free 5-day course that can help you make money using Google AdWords.

Articles for 25 Cents Each
Get 400 exact keyword optimized articles, delivered to your inbox, every month. A new and inexpensive way to build keyword rich web sites that can make money, month after month.

Trade Links with 5,000+ Sites
This is not an automated link system. The Add URL Directory is a directory that lists over 5,000 "add url" pages that have forms that you can use to add your site and exchange links. The directory is divided into categories, helping you find sites in your topic area.

Backlink Analyzer
Automatically analyze the anchor text of all of your backlinks. Analyze your competitors' backlinks to see how you compare in the anchor text department.

SEO Web Site Templates
Web site templates that have been designed specifically for search engine optimization (SEO).

My sponsered child, Hama from Niger, Africa
A portion of the proceeds from this site help sponsor Hama from Niger. Learn more about Child Sponsorship.

A proposal for SiteRank


Author Message
GoogleGuy Says

PostPosted: June 14, 2003 11:21 AM 

Importance: Low

GoogleGuy responds to a member's proposal for a SiteRank approach to ranking. Link to quote
GoogleGuy Says: [Link to quote]
So you're proposing a site penalty ~= k * (number of queries hitting the site / number of pages on the site).

Let's see. There's a couple real-world problems. I don't think that adding this in scoring would impact how users search--this would be far enough removed that they'd have problems realizing when their search terms were too general. There's also the problem of defining the scope of a site (is a site mit.edu, lcs.mit.edu, or lcs.mit.edu/~somestudent, etc.). I can imagine people that share the same ISP/host shouting at each other: "Your pages are too popular! All those hits on just 1-2 pages! You're killing my Re5earcherRank!" :)

Leave that aside though. To minimize the penalty, you'd want to either minimize the number of queries that hit the site, or maximize the number of pages that are indexed. I do think that would lead toward a trend of spreading out content to a series of really focused pages. In the limit, it could take you to more doorway pages. Maybe not necessarily, I'm just sketching out the extremes. It would definitely discourage single pages with lots of content.

Hmm. Probably the biggest benefit would be for sites like namebase.org, where each page is an entry for a different person. Re5earcherRank would work so well for namebase.org because each "keyword phrase" (in this case a person's name) is orthogonal to most of the other keywords that someone could use to find other content on the site. But it wouldn't work as well for longer/more complex/less orthogonal queries that need multiple words to match on one page.

I'd also worry a little that people who didn't know anything about Re5earchRank would be penalized by it. The natural inclination of a good site owner (produce lots of good, original content that surfers find useful) would work counter to them if they put the content on a small number of pages, but would work better if they put the same content on a larger number of pages. So Re5earcherRank would be a force pushing site architectures toward more pages per site, but not everyone would be aware of it.

It could also encourage people to promote throwaway domains. As soon as the site penalty started to creep up for one site, you'd discard it and begin promoting a different site. But you don't need me to play toolman, he can do that himself. This is fun stuff to think about though. I should drop by this forum more often; it's fun to play spammer for a change. :)

Subscribe to this discussion: Email

Join the conversation:

Remember personal info?

Check to Subscribe to this Comment:
(email field must be filled in)

Subscribe Without Commenting