Importance:
Medium
AdWordsAdvisor points to Google's guidelines for AdWords.
AdWordsAdvisor Says: [
Link to quote]
FleaPit, here is a link to the AdWords Editorial Guidelines, which were mentioned above:
https://adwords.google.com/select/guidelines.html
These guidelines are well worth reading before creating your ads. Hey, it always pays to know the standards that you'll be checked against, when your ads are reviewed! With this information you'll be able to write an ad likely to be approved the first time thru the review process.
Note to Brett, Shak, and Moderators: I hope that I have understood correctly that I may post a link in a context such as this. If I am mistaken, please feel free to edit. In the future, may I post useful links to such things as Glossary, Optimization Tips, Common Tasks, etc. when it is appropriate to the discussion? Many thanks! AWA