Importance:
AWA
AdWordsAdvisor says the recommended daily budget is based ona round 2% CTR.
AdWordsAdvisor Says: [
Link to quote]
"...I trimmed the campaign to the top performing keywords and these have high CTR: from 3.5% to 30%. So if I understand correctly, the recommended budget is probably not accurate for this campaign? "
It's hard to make a blanket statement, vmills, especially without being able to see the account. But I'd say there is a very good chance the system that calculates your recommended budget is being 'fooled'. This is because it is using a very moderate CTR in the neighborhood of 2% to calculate how often your ad will be clicked on. And in reality, it is being clicked on at a rate up to 15 times higher.
BTW, another way to test for this is to check your campaign spend day-by-day using the date range tool. If you notice that your daily budget is being hit or exceeded often, then that is a pretty good clue that your budget is too low - and that your ad is not showing 24/7.
AWA
