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AdWords Impressions Fluctuations


Author Message
Fabio Salvadori

PostPosted: April 29, 2004 3:56 PM 

Importance: AWA

AWA reponds to a member reporting wild fluctuations in reporting.

AdWordsAdvisor Says: [Link to quote]

"In the last 7 full days ending yesterday, we lost about 2/3 of our impressions, almost entirely Content, not Search, and had a drop of click-throughs by about -20%. My logs don't really support that, I think the Google reporting may be screwball this week. "

I've just pinged the tech team, TomWaits - before responding - and have had my notion confirmed - no issues with reporting this week, beyond an occasional slight increase in lag time between stats on the Campaign Summary page, campaign pages, and Ad Group pages. In other words, no major (or even close) screwballosity to report. ;)

When I hear that impressions have gone down suddenly, I immediately think of the possibility of recently edited ads that haven't been reviewed/approved yet - and thus are not on partner sites.

The difference between being on one site (Google.com), and Google plus potentially thousands of partners can be substantial.

Is this a possibility?


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