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AdWords must point to a web page


Author Message
Fabio Salvadori

PostPosted: August 8, 2003 7:55 PM 

Importance: AWA

AdWordsAdvisor responds to member explaining the reason that AdWords ads cannot point to a .zip file.

AdWordsAdvisor Says: [Link to quote]

Your AdWords ad should link to a website, doc. To be within AdWords guidelines the site must be one that is related to the product or service offered in the ad - and the domain of the 'Display URL' should also be related to the domain of the 'Destination URL' of the ad.

If you think of it from the user's perspective, it makes sense. AdWords users trust that when they click on an ad they'll be taken to a site where they can make an informed decision as to whether to do business with an advertiser or not.

Being taken directly to download would be a unsettling experience, and would likely make some users think twice about clicking on any AdWords ad in the future.

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