Google Forum

Double Your Adwords Profits in 7 minutes!


$7 Secrets
People are making thousands of dollars using the techniques and scripts included with this popular report. And it costs only $7! [Read more...]

AdWords Secrets
Free 5-day course that can help you make money using Google AdWords.

Articles for 25 Cents Each
Get 400 exact keyword optimized articles, delivered to your inbox, every month. A new and inexpensive way to build keyword rich web sites that can make money, month after month.

Trade Links with 5,000+ Sites
This is not an automated link system. The Add URL Directory is a directory that lists over 5,000 "add url" pages that have forms that you can use to add your site and exchange links. The directory is divided into categories, helping you find sites in your topic area.

Backlink Analyzer
Automatically analyze the anchor text of all of your backlinks. Analyze your competitors' backlinks to see how you compare in the anchor text department.

SEO Web Site Templates
Web site templates that have been designed specifically for search engine optimization (SEO).

My sponsered child, Hama from Niger, Africa
A portion of the proceeds from this site help sponsor Hama from Niger. Learn more about Child Sponsorship.

AdWords Premuim Placement Factors


Author Message
Fabio Salvadori

PostPosted: April 5, 2004 1:14 PM 

Importance: AWA

AWA explains the factor for getting premium AdWords placement (above the SERPs).

AdWordsAdvisor Says: [Link to quote]

"Well, Google has aways claimed on its website that in order to get the premium position you had to spend $30,000 or more over 3 month's period... "

Updown is correct. The program described above began to phase out mid 2003, and was ended entirely on December 31, 2003.

Simply stated, the ads in the top two spots are now AdWords ads that have met an additional performance bar.

No recent changes to the algo that I am aware of. However, here are two things that are different than the factors (Max CPC x CTR) that determine placement on the right hand side:

* Actual CPC, rather than Maximum CPC, is more important in terms of going North. So raising your Max CPC has less effect than you might be used to.

* The algo more heavily weights CTR as a factor.

So bottom line, going North has more to do with the relevance of your ads as judged by our users (in other words, CTR), than with what you've bid.


Subscribe to this discussion: Email

Join the conversation:

Remember personal info?

Check to Subscribe to this Comment:
(email field must be filled in)

Subscribe Without Commenting