Home
High
Med
Low
AWA
ASA
News
Google Forum

Double Your Adwords Profits in 7 minutes!

Tools

$7 Secrets
People are making thousands of dollars using the techniques and scripts included with this popular report. And it costs only $7! [Read more...]

AdWords Secrets
Free 5-day course that can help you make money using Google AdWords.

Articles for 25 Cents Each
Get 400 exact keyword optimized articles, delivered to your inbox, every month. A new and inexpensive way to build keyword rich web sites that can make money, month after month.

Trade Links with 5,000+ Sites
This is not an automated link system. The Add URL Directory is a directory that lists over 5,000 "add url" pages that have forms that you can use to add your site and exchange links. The directory is divided into categories, helping you find sites in your topic area.

Backlink Analyzer
Automatically analyze the anchor text of all of your backlinks. Analyze your competitors' backlinks to see how you compare in the anchor text department.

SEO Web Site Templates
Web site templates that have been designed specifically for search engine optimization (SEO).




My sponsered child, Hama from Niger, Africa
A portion of the proceeds from this site help sponsor Hama from Niger. Learn more about Child Sponsorship.

AdWords suggested daily budget



العربيه

Author Message
Fabio Salvadori







PostPosted: August 13, 2003 9:26 PM 

Importance: AWA

AWA explains how Google calculates the suggested daily budget for AdWords.

AdWordsAdvisor Says: [Link to quote]

The suggested daily budget is the amount that you would need to spend to ensure that your ad shows every time somebody searches on your keywords.

An even more detailed way to look at is this:

The suggested daily budget is the amount that the program estimates you would need to spend, to safely allow your ad to show every time someone searched on any keyword - without over-delivering on your budget.

How is the suggested daily budget arrived at? To over-simplify for the sake of the conversation:

* The program estimates the number of impressions that each and every keyword in the campaign will get, which varies according to how it is targeted (broad, phrase, or exact).

* Then it applies a moderate CTR to that number of impressions, to arrive at how many clicks you are likely to accrue.

* Then it looks at your CPC for each keyword to decide how much you might spend for each click, in competition with others.

* Taking into account all the above, the system arrives at an estimate of how much you would need to budget in order to have your ad show every time, for every keyword, without exceeding your budget. This is your suggested budget.

If your actual budget is lower than the suggested budget, your ad will not appear every time. How often will it appear? Well, if your actual budget is $1.00, and your suggested budget is $2.00, then your ad will show about half the time. Delivery will be spaced out over the 24 hour day.

A great tip for lowering your suggested daily budget: reduce the number of keywords in the campaign, by weeding out low performers.



Subscribe to this discussion: Email

Join the conversation:









Remember personal info?





Check to Subscribe to this Comment:
(email field must be filled in)



Subscribe Without Commenting