Importance:
AWA
AdWordsAdvisor clarifies some points on the new AdWords policy for bidding on trademarked terms.
AdWordsAdvisor Says: [
Link to quote]
"Supposedly e-mails were sent thursday? (didn't get) "
"never got mine either. "
The article was not 100% clear or correct in this regard. Actually, emails were sent to trademark owners, rather than to all advertisers (although the trademark owners could certainly be advertisers too, of course.).
"Bid on what u like, trademark or not - bid on any keyword, including trademarked terms "
As noted in another thread on the same subject, the new trademark policy will be implemented in the coming weeks.
However, it has not been implemented yet.
So just to be very clear - please be aware that, as of this moment, the policy is the same as it ever was.
AWA
