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AdWords Traffic Estimator


Author Message
Fabio Salvadori

PostPosted: April 1, 2004 8:18 PM 

Importance: AWA

AWA gives advice on click volumes.

AdWordsAdvisor Says: [Link to quote]

I agree with eWhisper.
Really, I'd heartily advise that you not let the traffic estimator scare you away from using a keyword you believe in, because it has given you a low click estimate.

IMO, just use the keyword, and watch your stats for a few days until you can judge what happens in the real world. Your actual stats will always be more meaningful than an estimate.

Also, please remember that the estimator has no way to judge how well targeted your keywords and ads are, nor how well written the ads are. These two factors largely determine the number of clicks you'll get per day.

To return to my silly example from the past: if you run on the keyword 'cat' (which the estimator would predict you'll get a lot of clicks for), and then show an ad about Dogs - well, you probably won't be getting too many clicks.


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