Google Forum

Double Your Adwords Profits in 7 minutes!


$7 Secrets
People are making thousands of dollars using the techniques and scripts included with this popular report. And it costs only $7! [Read more...]

AdWords Secrets
Free 5-day course that can help you make money using Google AdWords.

Articles for 25 Cents Each
Get 400 exact keyword optimized articles, delivered to your inbox, every month. A new and inexpensive way to build keyword rich web sites that can make money, month after month.

Trade Links with 5,000+ Sites
This is not an automated link system. The Add URL Directory is a directory that lists over 5,000 "add url" pages that have forms that you can use to add your site and exchange links. The directory is divided into categories, helping you find sites in your topic area.

Backlink Analyzer
Automatically analyze the anchor text of all of your backlinks. Analyze your competitors' backlinks to see how you compare in the anchor text department.

SEO Web Site Templates
Web site templates that have been designed specifically for search engine optimization (SEO).

My sponsered child, Hama from Niger, Africa
A portion of the proceeds from this site help sponsor Hama from Niger. Learn more about Child Sponsorship.

'All Caps' in Google AdWords ads


Author Message
Fabio Salvadori

PostPosted: September 23, 2003 9:18 PM 

Importance: AWA

AWA explains the conditions for using all uppercase words in AdWords ads.

AdWordsAdvisor Says: [Link to quote]

dmorison is on the right track. 'All caps' are actually OK in certain situations.
Perhaps the most common acceptable case is an industry standard acronym such as 'SARS' or 'IDSA' (Industrial Designers Society of America). Because our reviewers will not be familiar with every acronym in every industry, an ad may occasionally be disapproved in error. When this happens, simply respond to the disapproval email, and let us know the details. Ask us to add a note to the account specifying what the acronym is, and that it is approvable in the future.

Now, as to your specific question FrenchGuy: a brand name may be used in all caps if it is clear that the brand name is actually trademarked as a word appearing in all caps. The key here is consistency on your site. If the brand name appears sometimes in all caps and sometimes in upper and lower case, your ad will likely not be approved. However if it appears every single time in all caps, you are probably ok.

Bottom line, the 'all caps' question is handled on a case-by-case basis. We'll work with you to do the right thing, within the framework of our guidelines.

Subscribe to this discussion: Email

Join the conversation:

Remember personal info?

Check to Subscribe to this Comment:
(email field must be filled in)

Subscribe Without Commenting