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'At Risk' AdWords Keywords


Author Message
Fabio Salvadori

PostPosted: March 25, 2004 7:26 PM 

Importance: AWA

AWA explains the different stats affect status and CTR.

AdWordsAdvisor Says: [Link to quote]

Welcome to WebmasterWorld!

To Shak's response, I'd add the short list of nuts and bolts details below. This topic has been covered at much greater length in many threads over the past few months, btw, so a site search might net you more info.

The nuts and bolts:

* Ad performance in terms of positioning and whether the keyword will continue to run is measured on Google alone, exclusive of all partner sites.

* The 'Status' column in your stats indicates how your keyword is doing on Google alone.

* The CTR column in your stats reflects how you are doing on Google and partner sites.

* So an keyword 'At risk' keyword with a 2.4% CTR is not doing very well with Google's audience, but is doing well on partner sites.

* And a keyword marked 'Strong', but with a low CTR, is doing well on Google, but not so well on partner sites.

Is there something about the keyword content or match type that would flag it for tougher scrutiny?

No, it all boils down the performance of that keyword and the ad that shows when it is searched. The better the match between keyword and ad, the better you'll do with CTR - as a rule.


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