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At Risk Keywords with Good CTR



العربيه

Author Message
Fabio Salvadori







PostPosted: April 22, 2004 4:17 PM 

Importance: AWA

AWA replies to a member.

AdWordsAdvisor Says: [Link to quote]

"I have no idea how many people type in this one word for a drink recipe as opposed to information on our area however we start off on unequal ground.
Let's assume it's 50/50. We have to run at a CTR of 2% to get 1%. Makes it kind of tough when we also are promoting a business that will only appeal to a small percentage of the searchers for our area. "

Tropical Island - given the above scenario, I wonder what would happen if you were to change the keyword from exact to phrase, and then gave it one of the world's most finest list of negative keywords?

(Or create another Ad Group in which you do this as an experiment, then pause the original Ad Group.)

Just a thought. I wouldn't be suprised if you've already tried this.

In either case, I wish you success.

AWA



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