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Change to Google AdWords Trademark Policy


Author Message
Fabio Salvadori

PostPosted: April 12, 2004 1:52 PM 

Importance: AWA

AWA replies about Google's new policy on bidding on trademarked terms. The new policy says that anyone can bid on trademarked terms.

AdWordsAdvisor Says: [Link to quote]

"Not true apparently. I just got a dissapproval email from Google for using trademarked keywords. I do not have trademarked terms in my ads themselves. They just pulled over 100 of my keywords for the first time citing keyword trademarks. So this isn't the case I guess? "

" : ( "

The link posted by awall19 does in fact point to advance information about AdWords trademark policy, moving forward.

These changes will be implemented in the coming weeks, after we've notified all appropriate parties in advance of the policy being implemented.

So, for the moment, the trademark policy remains the same. However the changes mentioned above will be in place in the near future.

Sorry to say that I don't have a precise timeline at this point.


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