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Choosing AdWords vs. AdSense


Author Message
GoogleGuy Says

PostPosted: June 18, 2003 7:28 PM 

Importance: Medium

GoogleGuy explains the benefits of the AdSense approach.
GoogleGuy Says: [Link to quote]
olwen and figment88, you can choose sites to exclude from your ads, to ensure that you don't show ads for a competitor that you don't like.

figment88, I appreciate your point, but automating the semantic analysis can be a nice win as well. For one, webmasters might not always pick the right words. And for another, webmasters may be too busy to pick words for each page (I think europeforvisitors is making this point as I post. :)

For those who haven't seen it, here's an interesting post from someone (Luckenbach) who had content ads show up via syndication several months ago:

Check out messages #2 and #6. The guy was so happy to have relevant, unobtrusive ads that make him money. I checked out his site back then, and it worked really well. He also had a page that solds parts, and if you read the thread, it didn't cause conflicts for his site.

So: each webmaster's mileage may vary. But if you try it and don't like it, you can always just remove the JavaScript--no harm done. :)

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