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CTR for Google AdWords


Author Message
Fabio Salvadori

PostPosted: April 2, 2004 4:58 PM 

Importance: AWA

AWA replies in a thread about the average clickthrough rate (CTR) for AdWords. Staying away from citing actual statistics, AWA relates a personal experience.

AdWordsAdvisor Says: [Link to quote]

How often do you click on an ad that comes up from a search? I do it well under 1% of the time.

Maybe I should be disqualified from answering this question because I work at AdWords, and of course I trust the ads. However, I'm gonna answer it anyway:

* If I'm searching for information, I click on the ads about 0 to 1% of the time. The exception is when a headline really catches my eye, and I'm suddenly feeling like some retail therapy.

* If I'm seriously looking to buy something, I click on an ad about 80 to 90% of the time. The exception is when I don't see an ad that 'speaks to me'.

Conclusion: it depends a lot on what people are looking for: information, or a great deal on something they are actively looking to purchase.

Another conclusion: being able to trust the ads, as a consumer, is really important.


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