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Google 'AdWords by location'


Author Message
GoogleGuy Says

PostPosted: September 24, 2003 5:31 PM 

Importance: Medium

GoogleGuy addresses the potential for geo-targeted advertising for the new "search by location" service.

GoogleGuy Says: [Link to quote]

jimbeetle, we've seen a lot of people that already use our country-level geotargetting in AdWords to make sure that they only show their ads in the countries they want. No need to show an ad in Finland if you can't ship to Finland, for example. And conversely, if you're in Finland, you may only want to show your ad to Finnish searchers. The nice thing is that it's a win for advertisers (more specific traffic, if they want it), it's a win for users (ads are more relevant), and a win for Google (more relevant for users is good for us because Google becomes more useful). So we've already seen geotargetting be a nice win for our advertising. :)

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