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Google branding in Brin address?



العربيه

Author Message
GoogleGuy Says







PostPosted: December 31, 2003 12:27 PM 

Importance: Medium

GG comments on Google branding in Sergey Brin's recent commencement address.

GoogleGuy Says: [Link to quote]

I dunno, I don't think Sergey talked about Google that much or did much/any branding in the commencement address. The person doing the introduction talked about search engines and the internet more than Sergey did. :)
The takehome message to me was that Sergey (and Larry) think about the future in a very different, concrete way. From my experience, they're both really good at taking things that are pretty clearly true but non-intuitive, extrapolating that out, and intersecting trends. You saw glimpses of that when he compared things now to a decade ago, and mentioned what to expect a decade from now: e.g., a trend toward longer lives. He mentioned that every decade or so, people figure out how to add an extra year to the average lifespan, and talked about if the ratio ever reaches 1:1 instead of 10:1 then people could live indefinitely, barring accidents. So his most direct advice to the audience was "wear a helment." :)

I think both Larry and Sergey really enjoy thinking about things 50 or 100 years from now and how it can be better. Stuff like transportation/energy from one founder or nanomolecular/biochemistry from the other.

So I don't think there was much branding going on there--except for the Maryland folks, who gave Sergey a crystal Terrapin for his desk. I was really rooting from them to give Sergey an honorary degree; somebody needs to give these guys Ph.D.'s, right? ;)



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