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Google Reaches 80% of Internet Users?


Author Message
Fabio Salvadori

PostPosted: April 22, 2004 1:42 PM 

Importance: AWA

AWA posts some stats that say Google reaches 80% of Internet users. (AWA later says that this came from a 12/03 Media Matrix report)

AdWordsAdvisor Says: [Link to quote]

I am sort of in the camp of using both AdWords and Overture, and getting the maximum coverage. ;)
I'd say, though, that it's really important to truly learn each system in order to get the maximum performance out of it - and having done that, then adjust your spend for each to be in line with your conversions.

Now, if I had to pick just one, well, you already know the answer to that! :)

Actual reach figures? Well, this is not really my arena - but the recent 'Google reach' figures that come to mind for me are below. I'll try to confirm that these are current, and post again if I learn differently.

Reach of Google alone = approx 40% of Internet users.

Reach of Google + partner network = approx 80% of Internet users.


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