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No AdWords Impressions


Author Message
Fabio Salvadori

PostPosted: April 6, 2004 11:48 AM 

Importance: AWA

AWA responds to a new AdWords user.

AdWordsAdvisor Says: [Link to quote]

"...i have around 24 keywords as yet only 4 are showing any impressions with 0 clicks. "

There could be any number of explanations, Teresa. I just have a few minutes right now, but three things that come to mind immediately are:

* The keywords may be trademarked
* They may be keywords that have to be reviewed before running on Google, due to their 'sensitive' nature - as is frequently discussed in this forum
* They may be really 'corner case' keywords, and no one has searched on them yet.

"And why is it that with some keywords no matter what max cpc i put in it only shows 0.1 for cpd. "

I wouldn't be overly concerned if the estimator suggests the keyword will get very few clicks per day - for reasons detailed in another thread last week.

If you feel that a keyword will be a good one, then use it in your Ad Group and watch its actual statistics - which are much more meaningful than an estimate. These stats will tell you what you need to know about the success of the keyword.

By the way, welcome to WebmasterWorld Teresa. Keep reading here, and you'll soon find that you're becoming an expert!


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