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Pre-qualified AdWords Clicks


Author Message
Fabio Salvadori

PostPosted: April 5, 2004 4:04 PM 

Importance: AWA

AWA explains how to pre-qualify you visitors from AdWords using keyword selection.

AdWordsAdvisor Says: [Link to quote]

Although I am a little late to this particular party, I think this is a really important point that ddent has made:

"There are a lot of ways also to 'pre-qualify' your visitors, which can reduce abandonment and increase ROI. "

Along these lines, I strongly believe that you can begin to pre-qualify your customers, in a meaningful way, with your keyword selection. You can do this by using very targeted and specific keywords which describe exactly what you have on offer, while avoiding really general keywords.

For example, if you are selling plastic models of movie monsters, you would do well to use keyword like:

movie monster model
movie monster models
movie monster kit
movie monster kits
plastic monster model
plastic monster models
and so on...

By definintion then, when someone sees your ad, they have already told you that they want exactly what you have.

On the other hand, keywords such as those below will probably bring you window shoppers:

plastic kit
plastic model
and so on....

These words are all related to what you have, of course, but they're also related to thousands of other things as well.

Bottom line, someone who is searching for exactly what you have is a pre-qualified customer - and they are far less likely to go away empty-handed once they reach your site, than are the window shoppers.

Just my opinion.


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