Home
High
Med
Low
AWA
ASA
News
Google Forum

Double Your Adwords Profits in 7 minutes!

Tools

$7 Secrets
People are making thousands of dollars using the techniques and scripts included with this popular report. And it costs only $7! [Read more...]

AdWords Secrets
Free 5-day course that can help you make money using Google AdWords.

Articles for 25 Cents Each
Get 400 exact keyword optimized articles, delivered to your inbox, every month. A new and inexpensive way to build keyword rich web sites that can make money, month after month.

Trade Links with 5,000+ Sites
This is not an automated link system. The Add URL Directory is a directory that lists over 5,000 "add url" pages that have forms that you can use to add your site and exchange links. The directory is divided into categories, helping you find sites in your topic area.

Backlink Analyzer
Automatically analyze the anchor text of all of your backlinks. Analyze your competitors' backlinks to see how you compare in the anchor text department.

SEO Web Site Templates
Web site templates that have been designed specifically for search engine optimization (SEO).




My sponsered child, Hama from Niger, Africa
A portion of the proceeds from this site help sponsor Hama from Niger. Learn more about Child Sponsorship.

Semantics in Google Results



العربيه

Author Message
GoogleGuy Says







PostPosted: February 15, 2004 2:41 PM 

Importance: Medium

GG discusses semantic analysis as part of Google, speaking mainly of the future.

GoogleGuy Says: [Link to quote]

"Any clue as to the possible role greater reliance on semantics is playing in your never ending quest for more relevant results?"

I'd say that's inevitable over time. The goal of a good search engine should be both to understand what a document is really about, and to understand (from a very short query) what a user really wants. And then match those things as well as possible. :) Better semantic understanding helps with both those prerequisites and makes the matching easier.

So a good example is stemming. Stemming is basically SEO-neutral, because spammers can create doorway pages with word variants almost as easily as they can to optimize for a single phrase (maybe it's a bit harder to fake realistic doorways now, come to think of it). But webmasters who never think about search engines don't bother to include word variants--they just write whatever natural text they would normally write. Stemming allows us to pull in more good documents that are near-matches. The example I like is [cert advisory]. We can give more weight to www.cert.org/advisories/ because the page has both "advisory" and "advisories" on the page, and "advisories" in the url. Standard stemming isn't necessarily a win for quality, so we took a while and found a way to do it better.

So yes, I think semantics and document/query understanding will be more important in the future. pavlin, I hope that partly answers the second of the two questions that you posted way up near the start of this thread. If not, please ask it again in case I didn't understand it correctly the first time. :)



Subscribe to this discussion: Email

Join the conversation:









Remember personal info?





Check to Subscribe to this Comment:
(email field must be filled in)



Subscribe Without Commenting