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Google Launches Local Search on Google.com

Importance: High

GG comments on the recent launch of local search on Google.com.

GoogleGuy Says: [Link to quote]

sasha, do you have the same address as your competitors? We generate this data from multiple sources, including Yellow Pages data as well as from the web. The web gives us more comprehensiveness whereas the Yellow Pages gives us more precision. Results show up at local.google.com, but they can also show up in the main search for queries like pizza palo alto.

Remember that this is still a beta, but local search is something that I'm really excited about. Our infrastructure is flexible enough to integrate geographical information into our index. And geo info is a lot of fun to play with. :)

said at 10:43 AM (utc-5) | TrackBack (0)

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