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Problems for a new AdWords User

Importance: AWA

AWA replies to a new AdWords member.

AdWordsAdvisor Says: [Link to quote]

Welcome to WebmasterWorld, ccpc!

"Initially the ad was rejected because they said that the URL I provided was not resolving. "

Most often when this message is sent out, it is simply that there is a typo in destination URL, and clicking on the ad gives a Page Not Found error message.

"Now my ad is active (so they say) but I have absolutely 0 impressions and clicks for my keywords. "

When you see that a Campaign or Ad Group is marked 'Active' it means only one thing: The Campaign or Ad Group is not paused or deleted. There can still be a variety of reasons for the ad not to be running, and writing to support is the best way to troubleshoot this - if the reason is not evident to you.

"I feel like I'm being descriminated against, like one of their other advertisers has the keywords locked down or something and they are refusing to serve my ad. "

Believe me, this is not the case. No advertisers, regardless of their size of budget, is able to 'lock down' any keyword. I assure you it is not a matter of discrimination. It is a matter of some issue with your account, most likely a very simple one, that needs to be resolved.

A few examples, off the top of my head:

* Have you set an 'End Date' that is now in the past?

* Have you set a Maximum CPC that is higher than your daily budget?

* Are your keywords ones that must be reviewed before they can show your ad, due to a potentially sensitive nature?

* Is the ad marked 'Disapproved'?

* Are there unresolved issues with other accounts that you may have set up?

In answer to your last question, I'd suggest replying to the email you received, and asking for more detail.


Fixed Typo!

said at 3:44 PM (utc-5) | TrackBack (0)

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