Starbucks recently announced they are entering the yogurt market. Starbucks Yogurt? Really? I understand that public companies often expand into new markets in order to show growth for their investors, but I can't help but wonder if Starbucks has lost its way.

In the past few weeks, I have order two coffees at two different Starbucks locations. Perhaps a coincidence, but in both cases, the coffee tasted as if it might have been sitting too long after it had been brewed -- that's not what I expect from Starbucks.

And now this yogurt thing.

So the other day I picked up a pound of Kicking Horse coffee beans, instead of buying my beans from Starbucks. Seems like a good time to at least give it a try.

Mark Carey Consulting Inc., and this web site, have just been launched. I have started this company to help other companies and individuals manage their web presence.

I believe in a comprehensive approach to web presence management, combining simple web design, search engine optimization, interaction with customers, and reputation management. Web presence is more than a web site. Web presence includes the ways that people find your site, the things people are saying about you in forums and chatrooms, and the opinions and actions of customers and prospects regarding your web presence. I believe that this comprehensive approach to web presence management leads to increased sales, word-of-mouth advertising, and loyal customers.

Follow the links below (or those on the left) for more information about the services that I provide, that make up this comprehensive approach: