Management Accessibility means ensuring that the management of your company is accessible via your web presence. Too many companies try to shield management from customers with PR departments and other non-communication methods. Some companies may provide a short bio of the company executives, but they provide no way to contact them. Customers want to be able to communicate with the principals of the companies that they do business with. Companies that embrace communication with customers are more successful in maintaining loyal customers and better reputations. Having management participate in discussion forums, chat events, and customer conference calls are just a few ways that companies can make their management more accessible.
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