Starbucks recently announced they are entering the yogurt market. Starbucks Yogurt? Really? I understand that public companies often expand into new markets in order to show growth for their investors, but I can't help but wonder if Starbucks has lost its way.
In the past few weeks, I have order two coffees at two different Starbucks locations. Perhaps a coincidence, but in both cases, the coffee tasted as if it might have been sitting too long after it had been brewed -- that's not what I expect from Starbucks.
And now this yogurt thing.
So the other day I picked up a pound of Kicking Horse coffee beans, instead of buying my beans from Starbucks. Seems like a good time to at least give it a try.