What is Reputation Management and how does it relate to web presence management?
In life and in business, reputation is everything. So it goes on the web as well. Your web site is one of representations of your reputation. You are your web site. When disgruntled customers complain about your company in discussion forums, and chat rooms around the web, that is another representation of your reputation. You are what people are saying about you.
In the years ahead, reputation will become even more important on the web. To be successful, you will need to manage your reputation on and off your web site. Software systems are services are emerging that measure and record reputation in quantitative and qualitative ways. I can help your company develop a reputation mangement strategy.
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