This is the second of two entries on "Master Resale Rights". The first arcticle was about buying master resale rights. This article will focus on the perspective of the seller. If you have created an information product, what are the pros and cons of selling master resale rights to it? Is it a good idea?
So you have created your own information product (ebook, report, software, video, etc.). You are ready to sell the product to the masses. You have probably noticed that some information sellers also offer master resale rights (MRR) as an additional "one time offer". It seems like an opportunity to make even more money, doesn't it? Well, sometimes, but no always.
If you are considering selling master resale rights to your product, the first thing you should consider is your main goal with the product. Often times, maximizing earnings will be the goal. Sometimes, however, building an email list, or building a reputation for yourself, may be a strong secondary goal, or even the primary goal. Selling master resale rights can affect both types of goals in different ways.
Offering master resale rights gives you a quick and easy opportunity to boost your earnings. The product is complete, and it doesn't take much additional effort to sell the master resale rights. Plus you can often sell the MRR for several times more than the cost of the product. This can add up to some healthly "back-end" profits. I read recently from an experienced Internet marketer that he was earning twice as much on the back-end offer compared to the original offer. Seems like a no-brainer, doesn't it? Well, it's not. If you think deeper about it, its actually more complicated than that.
When you sell master resale rights, you are usually giving people 2 options: 1) promote your product via your affiliate program (no cost to them) or 2) buy the master resale rights and resell the product directly, cutting you out of the picture all together. Under the first scenario, you don;t earn anything for the MRR, but you may still make money if the person promotes your product via the affiliate program. If they buy the MRR, you make some money selling the rights, but you get zero for every item they resell -- in other words if they turn around and resell 1,000 copies of your product, you don't get any of that money -- plus you don't get any new subscribers to your email list either.
Which brings us back to your goal. If you have a strong goal to build your email list, selling master resale rights may not be 100% in line with that goal, for the reasons described above. However, if your goal is to build a reputation for yourself, selling MRR may be a very good idea. When you sell master resale rights, it makes it more attractive for successful Internet Marketers (the ones with really big email lists!) to promote your product. Why? For the same reason described in the previously paragraph. They have big mailing lists and they know they can sell a lot of your product. They also know that if they buy the master resale rights, they can also make more money by reselling the MRR themselves on the back-end. Bottom line: since they know they can make more money reselling your product (via MRR) than via your affiliate program, it becomes more attractive to promote your product. And don't underestimate the value of building your reputation (even if you earn $0 and get zero emails). In Internet Marketing, reputation and trust are very important, especially when you are just starting out.
In summary, selling master resale rights to your products can earn you more, or less, money. And it may result is less opt-ins to your email list, but at the same time it will make your product more attractive for others to promote. For the reasons discussed above, I think it is a good idea to think long and hard about your goals before deciding whether or not to sell master resale rights.
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