I believe that web design should be kept simple, communicating clearly with customers and other web site visitors. Visitors should be able to easily navigate the web site in order to find what they are looking for. For smaller web sites, everything should be no more than a few clicks away from the home page.
I also believe that web sites become much more useful when they are interactive. Interactive web sites engage the site visitor to contribution information, questions, or comments. An integrated discussion forum can be an effective way to make a web page a true communications tool.
While I believe that easy-of-use is the most important factor in web design, I also consider search engine rankings when creating the structural elements of a web site. I design web sites that are both user- and search engine-friendly.