Google Ranking Information Google的排名信息

It is now official.现在是官员。 The true identity of GoogleGuy has been reveal by the Guy himself.真实身份googleguy已透露，由对方自己。 It won't come as a surprise to most people in the industry, because it was all but certain by this point. Matt Cutts is GoogleGuy .它不会显得突然，因为大多数业内人士的，因为它是全部，但一定是由这一点。 马特cutts是googleguy 。

Danny Sullivan report that the admission came at a recent Search Engine Strategies (SES) conference:丹尼报告说， 招生是在最近的搜索引擎战略（ 1 ）会议：

I moderated the panel, and the confession came out when a member of the audience flat out asked Matt if he was GoogleGuy. i缓和事务委员会，并供认出当一位议员的观众单位出问马特如果他googleguy 。 Matt hesitated just a moment, and I could swear I could almost hear the internal debate of "should I finally confess or not." 马特迟疑了，只是此时此刻，我可以发誓，我几乎听不到的内部辩论， "我应该终于招供或没有" 。 And then he did, saying as Rand notes that he sort of backed into being the GoogleGuy who posts on forums and blogs. 然后他说，正如兰德指出，他那种备份到作为googleguy人职位对论坛和博客。 Matt then added that today, GoogleGuy might be one of many different people from Google commenting in public areas. 马特则补充说，今天， googleguy可能就是许多不同的人从Google评论在公众地方。

For the past several years, many people have strongly believed that Matt Cutts was GoogleGuy, to the point of feeling certain of it.在过去的几年里，很多人都坚信马特cutts是googleguy ，给点感觉一定的。 Still, to my knowledge, it wasn't "proven", and until now, he has not made a public admission.还有，据我所知，这不是"证明" ，而目前为止，他还没有作公开收。 For for what its worth, it is now official: Matt Cutts is GoogleGuy.为什么它的价值，现在官方：马特cutts是googleguy 。

Or maybe its not official? 或者，它不是官方？

In a postscript to the Search Engine Watch article, it is mentioned that Matt Cutts has disputed the reported admission over on the seomoz blog, saying:在后记中，以搜索引擎观察文章中，提及马特cutts有异议报收超过对seomoz博客，他说：

I didn't take the question as "Are you GoogleGuy?". 我没有问题， "你是googleguy " ？ 。 I took the question as "How did you end up doing a bunch of webmaster communication duties?". 我曾问： "你是怎么到头来做了一大堆的网站管理员沟通职责？ " 。 Maybe I misheard the question though. 也许我听错了问题，虽然。

So there you go.所以，你去。 You can decide for yourself.你可以决定自己。 ;) ; ）

It has been reveal by Henk van Ess that Google has a secret search quality lab that utilizes human testers with the goal of improving search quality.它已被揭示，由与Henk车视镜鼻窦手术，这也是Google秘密搜索质量实验室利用人体测试与目标，即改善搜索质量。 More info can be found on his SearchBistro blog .更多消息可以找到对他的searchbistro博客 。 According to Henk, " It's a lab of humans from all over the world (from China to The Netherlands, from Korea to Brasil) They are paid to check search results of Google every day. Most of the employees, called international agents by Google, were recruited through universities all over the world. The aim is to avoid spam, to get the right sites at the top of the listing and to test new features, not shown to the public yet ."据与Henk ， " 这是一个实验室的人从世界各地（从中国到荷兰，从韩国到巴西） ，他们均全数检查搜索结果的Google公司，每天大多数的打工仔，所谓的国际代理商由Google ，被招募的大学，遍布世界各地，其目的是为了避免垃圾邮件，可以得到正确的地点在顶部的上市，并以测试新的功能，而不是向公众展出，但 " 。

GoogleGuy responds to ethics issues surrounding the collection and posting of this information on the web: googleguy回应道德操守问题的周边收集和发布这一信息在网络上：

I have serious reservations about Henk van Ess taking information from one of his own students (who presumably signed a non-disclosure agreement when the student agreed to help rate the quality of our results) and posting that information online. 我有严重保留态度与Henk车视镜鼻窦手术以信息，从他的一个自己的学生（他们推测签署了一项非公开协议的时候，学生同意帮助率香港人力资源的质素结果） ，并张贴信息网上。 I also believe these web pages said things like "Google Proprietary and Confidential," but it appears that the screenshots have been cropped to exclude that information. 我也相信，这些网页说，像" Google的专有和机密" ，但它似乎认为，画面已出现，以排除这方面的资料。 Those are the two things that really made me sad, not the "breaking news" the Google evaluates its own results quality. 这些是两件事确实使我感到悲伤，而不是"突发新闻" Google的评价自己的成果质量。 It shouldn't be a surprise that Google evaluates the quality of its results in lots of ways--the fact is that every major search engine evaluates its relevance in many ways. 它不应是一个令人感到惊讶Google的评价，高质量的成果，在许多经认可的方法-其实就是每一个主要的搜索引擎评估其相关性，在许多方面。

Henk van Ess response can be found here .与Henk车视镜鼻窦手术的反应可以在这里找到。

While giving more clues about the latest Google 'Bourbon' update, GoogleGuy has also talked about a few important things that should be done or not done, when optimizing your website for Google (but not only for Google).同时也让更多的线索，查询到最新的Google '波旁'更新， googleguy也谈到几个重要的事情都应该这样做或没有做的事，当优化你的网站为Google （但并非只适用于Google ） 。

I've been aching for a long time to mention somewhere official that sites shouldn't use '&id=' as a parameter if they want maximal Googlebot crawlage, for example. 我一直盼望有相当长的时间提某处官员表示，网站不应该使用' ＆身分= '作为参数时，如果他们希望最大googlebot crawlage ，例如。 So many sites use '&id=' with session IDs that Googlebot usually avoids urls with that parameter 这么多的网站采用' ＆身分= '与会话ID表示googlebot通常避免的URL与参数
And then然后

I've never heard the suggestion that Google would penalize for iframes before reading it in the thread. 我从来没有听过有人认为Google将惩罚为iframes之前阅读它在线程。 Plenty of legit sites use iframes, so it wouldn't make sense to penalize for it. 大量的合法用地使用iframes ，所以这将是没有意义的，以惩罚它。 Powdork gave the right response in message 337 of the first Bourbon thread. powdork了正确的反应，在信息， 337首波旁论题。 Now I can easily believe that some search engine spiders would have trouble with iframes just like some spiders have trouble with frames. 现在我可以轻易相信部分搜索引擎蜘蛛将很难与iframes就像一些蜘蛛有麻烦帧。 But I wouldn't expect iframes to cause any penalties. 但我不会期望iframes造成任何惩罚。
And finally最后

My rule of thumb is to pick a root page and be as consistent as possible. 我的经验法则是，以挑选一个根页，并一致越好。 I lean toward choosing http://www.yourdomain.com/ but that's just me; http://yourdomain.com/ would work as well. i倾向于选择http://www.yourdomain.com/ ，这仅仅只是我; http://yourdomain.com/会工作。 Then I recommend that you make things as simple as possible for spiders. 那么，我建议你把事情尽量简化，以方便蜘蛛。 I recommend absolute links instead of relative links, because there's less chance for a spider (not just Google, but any spider) to get confused. 我推荐的绝对链接，而不是相对的联系，因为那里的机会少了蜘蛛（不只是Google的，但任何蜘蛛） ，以感到混淆。 In the same fashion, I would try to be consistent on your internal linking. 在同一地，我会设法保持一致，在您的内部连接。 Once you've picked a root page and decided on www vs. non-www, make sure that all your links follow the same convention and point to the root page that you picked. 一旦你一个好听的根一页，并决定对WWW的比非WWW的，使大家在你的联系遵循同一公约，并点到根一页你钦点的。 Also, I would use a 301 redirect or rewrite so that your root page doesn't appear twice. 另外，我会在这里用301重定向或重写，让你的根页面不出现两次。 For example, if you select http://www.yourdomain.com/ as your root page, then if a spider tries to fetch http://yourdomain.com/ (without the www), your web server should do a permanent (301) redirect to your root page at http://www.yourdomain.com/ 例如，如果你选择http://www.yourdomain.com/作为你们的根页面，然后，如果一只蜘蛛试图市值http://yourdomain.com/ （无万维网） ，你的web server应该做一个永久（ 301 ）重定向到你们的根目录， http://www.yourdomain.com/

So the high-order bits to bear in mind are所以高阶位元铭记是
- make it as easy as possible for search engines and spiders; save calculation by giving absolute instead of relative links. -使它尽可能容易为搜索引擎和蜘蛛;拯救计算给予绝对的，而是相对的联系。
- be consistent. -是一致的。 Make a decision on www vs. non-www and follow the same convention consistently for all the links on your site.作出决定的WWW比非WWW和遵循同一公约贯彻实施的各个环节对你的站点。 Use permanent redirects to keep spiders fetching the correct page.使用永久性重定向保持蜘蛛取正确的一页。

Given that GoogleGuy is quite talkative, in this period, we should probably expect more revelations soon.鉴于googleguy很健谈，在此期间，我们或许更期待不久的启示。

Google's latest updated, nicknamed 'Bourbon' is not over. Google最近的更新，绰号'波旁王朝'不是结束。 Many people thought the update was completed more than a week ago, but GoogleGuy is now suggesting that the update is only 14% completed and that there may be 2 more weeks of rankings changes until things settle.很多人以为更新完成，一个多星期前，但googleguy是现在建议说更新是只有14 ％完成，并有可能另外2个星期的排名变化直到事情解决。

Here's the advice that I'd give now: take a break from checking ranks for several more days. 这里的意见，我会给予现在：采取休息，从检查队伍，为多天。 Bourbon includes something like 3.5 improvements in search quality, and I believe that only a couple are out so far. 波旁王朝包括像3.5改善搜索质量，我相信只有一对夫妇是出这么远。 The 0.5 will go out in a day or so, and the last major change should roll out over the next week or so. 0.5走出去，在一两天内，所以，最后一个重大的改变，应铺设在未来的一周多时间。 Then there will still be some minor changes after that as well. 那么，仍会有一些细微的变化之后，由于好。 So my "weather report" along the lines of http://www.ysearchblog.com/archives/000095.html would be a recommendation that rankings may still change somewhat over the next several days. 所以，我的"天气报告" ，大致http://www.ysearchblog.com/archives/000095.html将是一个建议，即排名仍可能有所改变在未来数天内。

So who knows what could be next: spam filters, sandbox releases, more algo changes?那么，谁知道有什么可以下一个：垃圾邮件过滤器，砂箱新闻稿，更多爱国者的改变？

Thanks to Threadwatch for the pointer to this quote.感谢threadwatch为指针，以这次竞标。

Responding to a post stating that Google makes use of forbidden cloaking techniques itself, googleguy admits it and promises an "exemplar punishement": banning its own pages from its own search engine for cloaking.回应后表示， Google公司使用了严禁隐藏技术本身， googleguy承认和许诺"表表punishement " ：禁止自己的页面从自己的搜索引擎，为隐藏。

Cloaking, also know as stealth, is a technique used by some Web sites to deliver one page to a search engine for indexing while serving an entirely different page to everyone else.索尼，也知道作为隐形，是一个技术所使用的一些网站，以提供一个页面的搜索引擎，索引服务的同时，一个完全不同的页给其他人也是这样。
This is clearly forbidden by Google and many other search engines guidelines and it sounds really odd (but does not really surprise me) that Google itself went against its own policy.这是明明禁止Google和其他许多搜索引擎的指导方针和听起来真多（但并不真的我感到惊讶）表示， Google本身违背了自己的政策。
The funny thing, in my opinion, is the action that they are going to take against themselves, in order to fix the matter.有趣的事，在我看来，这是行动，他们将会采取针对自己的，为了解决这件事。

Googleguy says: googleguy说：

To be consistent with our guidelines, we’re removing these pages from our index. 要符合我们的指引，我们正在清除这些网页从我们的索引。 I think the pages are already gone from most of our data centers–a search like [site:google.com/support] didn’t return any of these pages when I checked. 我认为页面已经从我们的大多数数据中心-搜索喜欢[网站： google.com /支持]没有任何回报这些网页时，我查了。 Once the pages are fully changed, people will have to follow the same procedure that anyone else would (email webmaster at google.com with the subject “Reinclusion request” to explain the situation) 一旦页面完全改变了，人们将不得不遵循同样的程序，任何人，否则会（电邮网站管理员在google.com与课题" reinclusion要求" ，要求说明情况）

I say it is funny because in many cases like this one, Google would ban an entire website from its search engine, but banning Google from Google i guess it wouldn't work really nicely: Internet has already had is "big Bang" a few years ago ;-) and quite a bunch of supernovas...but the time for a blackhole still has to come...我说这是可笑的，因为在许多情况下，像这样， Google将禁止整个网站从搜索引擎，但同时也禁止Google公司从Google我猜想这是行不通的真漂亮：因特网已是"大爆炸"数年前;-)有相当一批超新星… …然而时间一黑洞仍然有来...

AdWordsAdvisor talks about the option of removing keywords with no clicks from your AdWords campaigns and its advantages. adwordsadvisor谈论自己的选择，除去关键词，没有点击率，从您的AdWords运动和它的好处。

Update: Traffic Power has changed there name to " 1P " or " First Place ". 更新：交通电力变了，有国名" 一名专业人员 " ，还是" 先地方 " 。 They are using the domain 1p with a .com after it (please do not link to them).他们正在利用域一名专业人员 ，以也。 com后，它（请不要链接到它们） 。 Please spread the word and help others avoid getting burned by them.请散布Word和帮助他人避免揩上当。

GoogleGuy recently broke his silence to confirm that Google has taken action against an SEO firm and it's clients for spammy techniques. googleguy最近打破沉默证实， Google已经采取了行动，对徐坚定，它的客户spammy技术。 The SEO company convinced some its clients to use javascript redirects and place hidden links to doorway pages created by the firm.在SEO公司已经说服其客户使用的JavaScript重定向和地方隐藏链接页门口创造的坚定。 GoogleGuy explains: googleguy解释说：

I believe that one SEO had convinced clients either to put spammy Javascript mouseover redirects, doorway pages that link to other sites, or both on their clients' sites. 我相信，一个徐曾说服客户要么把spammy JavaScript的mouseover重定向，门口页面链接到其他网站，或双方对客户的网站。 That can lead to clients' sites being flagged as spam in addition to the doorway domains that the SEO set up. 这能导致客户的网站被标帜为垃圾邮件，除了门口领域，在SEO成立。

GoogleGuy later reassured webmasters that those who use javascript mousover to place text in the status bar do not need to worry about beeing banned. googleguy后来放心，网络管理员说，那些使用JavaScript的mousover把文字在状态栏并不需要担心beeing取缔。

While the SEO company was not named in the thread, discussions in other forums reveal that the company in question was Traffic Power.而徐在公司没有人名单中，螺纹，其他论坛的讨论显示，该公司的问题是交通的权力。 I think it is important to mention the company name, so that others can learn to stay away from them.我认为这是重要的是提到该公司的名字，让其他人可以学习远离他们。 There have been numerous reports of people losing their job for hiring this firm to do their SEO, and rumors are brewing about a lawsuit in the works.有许多报告的人失去工作，选聘本公司尽自己的人SEO ，并传闻正在酝酿关于诉讼中的工程。

Update: I have heard that one of the efforts at a class-action lawsuit has been discontinued, but others are pending. 更新：我听说的努力之一，在提出集体诉讼已停止使用，但其他人尚未决定。 If you are a former Traffic Power customer, you can send an email to Dave over at Traffic Power Sucks to get involved.如果你是一名前交通电力客户，您可以发送电子邮件至戴夫以上交通电力sucks为涉足。

Thanks to Jan Willamowius for pointing me to this thread. 感谢扬willamowius为指向我这个论题。 I have been quite busy lately, without much time to scan the discussion threads looking for GoogleGuy's comments, which have been few and far between, and mostly insignificant. 我一直很繁忙，最近没有太多时间去扫描讨论线程寻找googleguy的意见，这些意见已不多见，而且大部分是微不足道。 If you notice any significant posts by Google, please send me an email at googleguysays@markcarey.com . Thanks 如果您发现有任何重大的职位，由Google ，请给我一份电子邮件googleguysays@markcarey.com 。感谢

AWA provides an update on a question about AdWords selling PageRank. awa提供了一个更新的问题，广告销售的PageRank 。 In this response, AWA seems to suggest that doing so it not allowed (without makinga direct statement either way).在这种反应， awa似乎显示，这样一来，它不容许（无makinga直接声明，无论哪种方式） 。

AWA says that it seems like you are allowed to use AdWords to advertise PageRank for sale (at least for now). awa说，好像你是获准使用的AdWords做广告PageRank为售（至少目前如此） 。

AWA replies to a member. awa答复会员。